Search Optimization Specialist

OUTsurance is looking for a Search Optimization Specialist to join its digital marketing team. The successful candidate will be responsible for implementing and maintaining SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve website visibility, performance, and discoverability across search engines and AI-powered platforms. The role involves working closely with development, content, and compliance teams to ensure the website meets the highest standards for structured data, search performance, and technical optimization. Key Responsibilities SEO Strategy & Implementation Implement and manage on-page and off-page SEO strategies Conduct keyword research and competitor analysis Optimize meta tags, headings, internal links, and page speed Fix technical SEO issues (crawl errors, broken links, duplicate content) Generative Engine Optimization (GEO) Optimize content for AI-driven search engines and LLM responses Structure content for visibility in generative AI search platforms Monitor brand visibility across AI search tools Structured Data & Technical SEO Implement JSON-LD structured data schema Maintain schema markup such as FAQPage, FinancialService, and Organization schema Validate structured data using SEO testing tools Web Development Support Maintain website content and SEO functionality Implement SEO improvements within CMS platforms (e.g., WordPress) Analytics & Reporting Track keyword rankings and organic traffic Monitor Core Web Vitals performance Generate SEO performance reports for stakeholders