Search Optimization Specialist
OUTsurance
OUTsurance is looking for a Search Optimization Specialist to join its digital marketing team. The successful candidate will be responsible for implementing and maintaining SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve website visibility, performance, and discoverability across search engines and AI-powered platforms.
The role involves working closely with development, content, and compliance teams to ensure the website meets the highest standards for structured data, search performance, and technical optimization.
Key Responsibilities
SEO Strategy & Implementation
Implement and manage on-page and off-page SEO strategies
Conduct keyword research and competitor analysis
Optimize meta tags, headings, internal links, and page speed
Fix technical SEO issues (crawl errors, broken links, duplicate content)
Generative Engine Optimization (GEO)
Optimize content for AI-driven search engines and LLM responses
Structure content for visibility in generative AI search platforms
Monitor brand visibility across AI search tools
Structured Data & Technical SEO
Implement JSON-LD structured data schema
Maintain schema markup such as FAQPage, FinancialService, and Organization schema
Validate structured data using SEO testing tools
Web Development Support
Maintain website content and SEO functionality
Implement SEO improvements within CMS platforms (e.g., WordPress)
Analytics & Reporting
Track keyword rankings and organic traffic
Monitor Core Web Vitals performance
Generate SEO performance reports for stakeholders
